Stock Trading To Go (STTG) blew out its monthly earnings with profits up 88.03% month over month. The blog dedicated to investment education, tips, tricks, and news has surprised blogstreet analysts yet again. Blog attractiveness soared to new all time highs in premarket readings Monday morning.
STTG traffic for September as a whole was up 5.99% with total uniques increasing from 7,999 in August to 8,478 in September. Page impressions were up an impressive 10.16% from 22,550 in August to 24,841 in September. These were above analyst expectations of 4% and 8% respectively.
Profits exploded from $494.34 in August to $930.66 in September, up 88.03% month over month which blew out analyst expectations of 15%. Profits surge as direct ad sales hit a new all time high and affiliate sales skyrocketed from $0 to over $200. The big surprise this month was in adsense, which only represented 32.72% of total blog revenue. This is well below the 65.08% from August. STTG eCPM (earnings per thousand impressions) hit a new high at $37.46 for the month, up from $21.95 in August.
Though earnings were stellar analysts are concerned about future growth. With affiliate sales representing such a big portion of total revenue, it is unclear whether CBO (Chief Blog Operator) Blain Reinkensmeyer can beat out his September high marks. Blain placed emphasis though on external growth citing, “October will be the first month with sister blog stockchartstogo.com (SCTG) being monetized. Tests conducted this past week shed light on the strong potential for yielding extra profits.”
Up until now Stock Charts To Go has been in the background, unseen and unknown by many. Whether or not it can become an additional source of revenue is anyone’s guess. This blog does only a fraction of the traffic STTG does, posting just 3,068 page impressions from 1,413 unique visitors in September. Starting in October 2007 earnings and traffic statistics from Stock Charts To Go will be combined with Stock Trading To Go.
Blain ended his earnings call looking ahead into the future, “$930.66 is that much closer to my personal goal of full time blogger status, or $3,000 in a single month. I feel I have a good shot at reaching my goal by my 22nd birthday, or by May 23rd 2008. The blog has a fantastic group of readers that bring immeasurable value to the table. They hold the key to my future success.”
Analyst estimates for October 2007 (which includes SCTG):
- Unique Visitors are estimated at 10,584 (up 7% from 9,891).
- Page Impressions are estimated at 33,491 (up 20% from 27,909).
- Profits are estimated to come in at $1,125.48 up (up 20% from $937.90).
Please Note: The above earnings and traffic report was written as an earnings call for fun :twisted:. Anything analyst is basically a reflection of my own personal goals and predictions for the future.