Darren Rowse is at it again this month with 31 Days to Building a Better Blog. I have decided to participate with a post on a few tips to maximize your total pageviews per visit.
- Install the Related Posts Plugin. This plugin will allow you to display a list of related posts below each individual posts. For example, if you look below this post you will find the “related posts” showing up which gives readers another way to click through to more of your content.
- Utilize Deep Interlinking. Every post I make I try and somewhere within it link to another post, page, or article within my blog. Interlinking helps readers find related content to the topic they are currently viewing, as a result keeping them on your site longer.
- Feature Your Best Content Above the Fold. I am constantly working at improving this, but basically the concept here is to show new readers your best stuff. A majority of people come into a site from some sort of link and are taken to a page they may or may not care about. Having your highlight content right there for them to view gives them another option to stay on the site and alongside spurring more pageviews it can also add RSS subscribers.
- Create Some Sort of Archive. My archive is my stock education database of tons of posts focusing on investment education. This page is one of the top most viewed pages each and every day and allows viewers to find and link right into my highlight content. Link readers to your archive with a menu bar link or a mention every once in a while within a post.
- Write Good Content. This is probably the toughest of them all, but if you can write strong content that readers love than they will surely be searching around for more. If you have 1 – 4 setup properly referring them should be a piece of cake.
These tips can be used with any blog regardless of your content. Make sure to check your google analytics often, and if you are averaging more than two pageviews per visit, know you are running a very effective blog.