Investors should know the best online stock brokers to trade with. The following top stock brokers offer investors the most value for their portfolios. Some online stock brokers are known for their award winning customer service while others are known for inexpensive stock trades or powerful trading tools. This guide will highlight some of the best stock brokers available today with tips and advice for selecting a new broker.
1. TD Ameritrade
TD Ameritrade was ranked #1 Online Broker 2015 by StockBrokers.com* even with its $9.99 trades. Its platforms thinkorswim (ranked “#1 Desktop Platform” 2014) and Trade Architect are loaded with tools and features. Add to that TD Ameritrade’s education, robust research, investment guidance, etc and what you pay for is what you get.
TD Ameritrade Offer: Trade free for 60 days + Get up to $600 with any new account.
ETRADE shines for its ease of use, platforms & tools, and its top notch mobile offering. The broker’s customizable client dashboard, ETRADE 360, won “Best Client Dashboard” and ETRADE Mobile was rated “#1 Smartphone App” in the StockBrokers.com 2015 Broker Review*.
ETRADE Offer: Trade free for 60 days + Get up to $600 with any new account.
OptionsHouse was rated #1 for Options Trading in the StockBrokers.com 2015 Broker Review*. OptionsHouse offers $4.95 flat fee trades alongside options trades for $4.95 + $.50 per contract. Their web based platform tradeMONSTER is also known for its ease of use which makes for simple, discounted trading.
OptionsHouse Offer: Trade Free for 60 Days.
TradeKing offers investors great customer service with a 4.0 star rating, competitive trade commissions, quality research for stocks, ETFs, alongside mutual funds, and is home to the Trader Network with thousands of investors all sharing trade ideas, research, and market analysis.
TradeKing Offer: Get $100 in Free Trade Commissions.
Scottrade was awarded Best Overall Client Experience 2015 with its top of line customer support. The broker has over 500 local branch offices for personal service – the largest network out of any of the online brokers – and offers competitive $7 flat-fee stock trades.
Scottrade Offer: $2,000 in Cash Bonus and 50 Free Trades.
Comparing Stock Brokers
When choosing your online broker, here are some great tips to remember to help you decide:
1. Narrow down a list of what is most important to you – Just like when shopping for a new home, making a focus list of wants will help you separate choices to ultimately make a decision. For an investor that travels often for example, mobile trading will be more important than the cost of placing trades.
2. Choose a broker with high acclaim and that is well known – Larger, established online brokers almost always offer more features, trade tools, better customer service, etc. Some brokers have millions of clients and these are the ones that almost always deliver a high quality experience for clients.
3. Be aware of miscellaneous fees – Be conscious of what fees the broker is charging. I do not recommend any smaller brokers on this site specifically for this reason. There are usually many hidden fees that are only found by digging through the broker website. To see what extra fees brokers charge, I recommend reading through the full length stock broker reviews on StockBrokers.com.
Best Stock Brokers
Having the best stock broker to serve individual needs is very important for any investor. For example, cheap trades most often come at the expense of less research tools and a more simplified trade platform. Consider these 12 key factors to help compare all stock brokers and ultimately find the best broker to suite your needs.
1. Trade Commissions
What does it cost to buy shares of stock? Does the fee change based on the type of order or size of order? The best any investor can get from a broker are what are known as flat-fee trades, ie charging a flat rate regardless of the type, price of the stock, or size of the order.
2. Customer Service
When picking up the phone or emailing a broker, is a well trained customer service representative ready to assist? How any investor is treated as a client is more important to some than others. But, even for those that don’t rely on customer support that often, to know that they have award winning service there when they need it is comforting.
3. Trading Tools
Trading successfully is a lot easier when investors have great tools at their disposal. A top stock broker should offer access to a wide variety of trade tools to help make the most of each and every trade. From real time streamers to last sale tickers, live news feeds, mobile trading and for some even level II quotes. Strong trade tools are essential for active investors.
4. Account Minimums
Some brokers allow you to open an account with no minimum deposit while others may require several thousand dollars. Also know that some brokers require higher minimums to gain access to premium platforms, functionality, and personalized support.
5. Other Fees
Fees beyond trade commissions include inactivity fees, transfer fees, and yearly IRA fees for having a retirement account. While over time most brokers have grown to exclude many fees, it is still important to understand as every broker is different. Just like a bank account, stock brokers also make a portion of their profits of extra service fees.
6. Market Research
A good online broker will provide a variety of both free and paid market research tools. More often than not, the more you pay per trade the better the access to market research. Etrade and TD Ameritrade for example provide fantastic access to research.
7. Investment Options
A online stock broker should offer access to not only trading stocks, but also mutual funds, ETFs, and options. Most brokers offer these investment types but some niche brokers do not. This can also expand out to include even forex and futures trading which brokers like OptionsXpress and MB Trading both offer.
8. Retirement Accounts
Funding a 401k, Roth IRA or other retirement account is an extra plus that many online brokers offer. Most brokers will go out of their way to try and market retirement accounts to their clients with convenient features like one click access between accounts. Make sure to watch out though for the yearly fees that some brokers charge, typically around $35 per year, per retirement account.
The emerging trend for the larger online brokers is to offer banking and other financial services. This goes beyond money market accounts and CDs. Checking accounts and even credit cards are also sometimes offered.
10. Account Security
Because of the web, online brokers the best online brokers invest heavily into account security. Security questions, PINs, and the like are used by most brokers. Just like shopping online and choosing a trustworthy website to purchase from, the best bet with your broker is almost always to choose a well known, established broker for your portfolio.
11. Speed & Execution
For the active trader execution speed and fill price are very important. I won’t get too in depth here but I have tested many of these brokers and there can be noticeable differences in trade execution times and quality. For the majority of investors this mili seconds of time or saving a penny per share on an order isn’t the end of the world, but for active traders it is something to consider.
12. International Trading
For investors in the United States this is not a problem but for investors living outside the US, when comparing brokers it is important to make sure they offer service in your country. Here’s a good list of international brokers to start with.
Questions & Help Choosing a Broker
If you need help deciding which broker to choose or have a broker specific question please feel free to email me and I will be happy to help.
To view star ratings, summaries, screenshots, and more for these brokers, see our stock broker comparison tool.
Also, if you feel this guide was helpful for you please share it on Facebook, Twitter, Google+, or email it to a friend. This took many dozens of hours to put together so I appreciate your support!
This guide was written by Trader at Reink Media Group, LLC and was last updated on 2016-02-08.,
* – The StockBrokers.com 2015 broker review included 15 brokers with ratings in ten areas: commissions & fees, ease of use, platforms & tools, research, customer service, offering of investments, investor education, mobile trading, banking, and overall.
TD Ameritrade, Inc. and Reink Media Group are separate, unaffiliated companies and are not responsible for each other’s services and products.